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National Electronic Labour Exchange
National Electronic Labour Exchange

Senior Sales Engineer

Job Description

Services Beverages Africa Group (SBA Group) is a service company specialized in bottling and packaging industry. Our corporate office situated in Ikeja GRA, is one of the premium engineering resources in Sub-Sharan Africa, providing sustainable packaging and line engineering solutions needed in today’s FMCG industries for beverages, food, home care, and personal care products production environment through its various partners like Sidel and Markem-Imaje to name a few.


Job Title: Senior Sales Engineer

Location: Ikeja, Lagos
Employment Type: Full-time


  • As part of our continued growth in the region, we are developing the sales team for our automation and line engineering solutions.
  • We are currently seeking to fill the role of a Senior Sales Engineer.
  • The Senior Sales Engineer plays a crucial role in expanding the company’s customer base and contributing to its growth in the industrial automation industry.
  • This position requires a dedicated and customer-centric individual who can effectively promote and sell coding and machine automation solutions to a diverse range of customers in the FMCG Manufacturing sector.


  • Key Roles & Responsibilities
    The Senior Sales Engineer will be responsible for but not limited to:

    • Identifying and targeting potential customers within Nigeria in the FMCG Manufacturing industry.
    • Actively seeking prospective new clients through various channels, including cold calls, emails, and networking. Building and maintaining strong relationships with existing customers.
    • Meet and exceed the sales targets and quotas set by the Sales Manager. Provide feedback on market developments to the Sales Manager.
    • Stay updated on our partners’ products, services, industry trends, competitors, and market conditions.
    • Communicate product features, attributes and benefits effectively to customers.
    • Maintain accurate records of customer interactions, sales activities, and opportunities in the company’s CRM software.
    • Prepare weekly sales reports and forecasts.
    • Conducting product presentations and demonstrations to showcase date coding and line engineering solutions, tailored to prospective clients.
    • Address customer enquiries, concerns, and issues in a timely and professional manner.
    • Manage the complete sales cycle, from lead generation to deal closure. Negotiate terms and conditions to secure sales agreements.
    • Prepare and deliver sales proposals and quotations. Continuously track and report on sales progress.

Education + Experience

  • Basic Requirements for Potential Candidates

    • A Degree in Business Administration, Marketing, or a related field will be advantageous.
    • Proven experience in sales management, preferably at least 3 years in industrial equipment and or packaging manufacturing.
    • Ability to work independently and as part of a team.
    • Knowledge of coding and marking solutions (Markem-Image or similar) or industrial equipment is a plus.
    • Results-oriented with a track record of meeting or exceeding sales targets.
    • An existing customer base will be advantageous.
    • Ability to travel within Nigeria as needed to meet with customers and attend industry events.
    • Strong communication and interpersonal abilities.
    • Self-motivated and results-oriented with a competitive spirit.
    • Excellent negotiation and persuasion abilities.


    • Attractive package on offer based on the skill set of the candidate.
    • Annual leave allowance
    • Health and insurance benefits
    • Pension benefits.


    How to Apply
    Interested and qualified candidates should send their Curriculum Vitae and Cover Letter to: [email protected] using "Senior Sales Engineer" as the subject of the mail.

    Application Deadline  31st July, 2024.


    • Application is open to both local and expatriate candidates.
    • We thank all candidates for their interest, however, only those that match the criteria required for the desired profile will be contacted

Job Overview

  • Date Posted: Jun 18, 2024
  • Job Location (Country):Nigeria
  • Job Location (State): Lagos
  • Salary Offer: (NGN) 0 - 0 / Monthly
  • Application Deadline: Jul 31, 2024
  • Gender: Not required
  • Bachelors
  • Qualification Bachelors
  • Experience: 3 Year
  • Employment Status: Full-time

About the Company

National Electronic Labour Exchange
  • Company Name: National Electronic Labour Exchange
  • Address:Central Business District
  • Website:
  • Email:[email protected]