National Electronic Labour Exchange

Trade Marketing Manager

Marketing Jun 11, 2024 (NGN) 0 - 0 / Monthly

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Job Description

PZ Cussons is a dynamic consumer products group and innovator of some of the world's best known and loved brands. Calling on over 130 years of expertise, we operate internationally in carefully selected developed and emerging markets that present the greatest strategic potential for future growth. Our world-class supply chain and distribution networks enable us to meet our global consumer needs and deliver quality brands that add value and enhance everyday lives.

Job Title: Trade Marketing Manager
Location: Lagos
Employment Type: Ful-time

Context / Scope

A key contributor to the success of the PZ Cussons commercial strategic plan with an effective and flexible field sales force; demonstrating industry leadership in both volume driving & brand building activity.

Responsibilities

Key Accountabilities
- Manage trade spend efficiently to drive brand strategies and ‘‘win at the shelf"
- Develop the annual trading plan by brand/channel/customer and monitor/adjust the plan based on financial delivery and Customer compliance
- Identify opportunities to enhance and leverage ATL campaigns with customers, linking in – store activities to ATL advertising & seeking to enhance PR impact
- Evaluate trade spend ROI
- Manage and ensure the deployment, installation, compliance and maintenance of merchandising and point of sale materials in assigned Region(s)
- Contribute consumer insights to inform the market and regional view
- Provide Merchandising and POP solutions by channel, category and customer and evaluate their effectiveness at the respective channels in assigned Region (s).
Measurement/Performance Indicators:
- Brilliant execution of all activation activities and in line with agreed objectives
- Effective POP deployment
- Target vs. Actual performance (KPIs)
- Availability of pre and post evaluation of all activation activities.
Internal & External Relationships:
- Activation and Merchandising Manager
- Activation Agencies/vendors
- PZ Marketing & Sales network
- RSM, ASMs, and Marketing team

Education + Experience

Qualification, Knowledge, Skills & Experience Needed
Qualifications:
- First Degree in any discipline
- Computer literacy (MS Word, Excel, PowerPoint)
Experiences:
(What experience brings success to this role)
- Minimum of 3 years commercial experience in marketing or sales
- Demonstrable record of success in a customer or field sales management role
- Understands customers and the selling process
Knowledge:
(What does the person need to know)
- Good knowledge of business objectives and priorities.
- Knowledge of Shopper, channel and category trends
How to Apply
Interested and qualified candidates should:
Click here to apply

Application Deadline 28th June, 2024