Latest Event Event Title: Entrepreneurship Training Description: Entrepreneurship Training is a program designed to equip aspiring entrepreneurs and business leaders with the essential skills, knowledge, and mindset needed to turn their innovative ideas into successful ventures. Date: February 17th - February 21st, 2025
Event Details
National Electronic Labour Exchange
National Electronic Labour Exchange

Digital Marketing Manager

Job Description

Joliepay Digital Services is a pioneering fintech and digital services company committed to revolutionizing the financial landscape in Nigeria. With a focus on innovation, financial inclusion, and customer-centricity, we aim to empower individuals and businesses with secure, accessible, and personalized digital financial solutions. We help you make payments for services you enjoy right from the comfort of your home or office. The experience of total convenience, fast service delivery and easy payment is just at your fingertips.

Responsibilities

  • Job Title: Digital Marketing Manager

    Location: Ibadan, Oyo
    Employment Type: Full-time

    Job Description

    • A Digital Marketer is responsible for planning, executing, and managing digital marketing campaigns and strategies to promote products or services online.
    • This role involves leveraging various digital channels, such as social media, email marketing, search engine optimization (SEO), content marketing, and paid advertising, to reach and engage with the target audience.
    • The Digital Marketer analyzes campaign performance and adjusts strategies to achieve marketing goals.

    Responsibilities

    • Digital Strategy Development: Create and execute digital marketing strategies that align with the company's goals and target audience.
    • Content Marketing: Develop and curate high-quality content, including blog posts, articles, videos, and infographics, to attract and engage the audience.
    • Conversion Rate Optimization (CRO): Implement strategies to improve website conversion rates and user experience to maximize lead generation and sales.
    • Social Media Advertising: Create and manage social media advertising campaigns to reach specific demographics and promote products or services.
    • Marketing Automation: Utilize marketing automation tools to streamline marketing processes and lead nurturing.
    • Competitor Analysis: Research and analyze competitors' digital marketing strategies to identify opportunities for improvement and innovation.
    • Budget Management: Manage digital marketing budgets, allocate resources effectively, and ensure cost-efficiency.
    • Social Media Management: Manage social media profiles, create and schedule posts, and interact with followers to build brand awareness and engage the audience.
    • Email Marketing: Plan and execute email marketing campaigns, including creating and segmenting email lists, designing email templates, and tracking campaign performance.
    • Search Engine Optimization (SEO): Optimize website content for search engines to improve organic search rankings and drive website traffic.
    • Paid Advertising: Manage and optimize pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media advertising to increase website traffic and conversions.
    • Analytics and Reporting: Monitor campaign performance, analyze data, and create reports to evaluate the effectiveness of digital marketing efforts.

Education + Experience

  • Requirements
    Education:

    • A Bachelor's Degree in Marketing, Digital Marketing, Business, or a related field is often preferred. However, practical experience and certifications can also be valuable.

    Experience:

    • Previous experience in digital marketing, with a proven track record of successful campaigns.
    • Familiarity with various digital marketing channels and tools.

    Technical Skills:

    • Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, email marketing software, and SEO tools.
    • Knowledge of content management systems (e.g., WordPress) and marketing automation platforms (e.g., HubSpot, Marketo).

    Soft Skills:

    • Strong communication skills, both written and verbal.
    • Creativity and the ability to think outside the box for innovative campaign ideas.
    • Project management and multitasking skills.
    • Analytical and data-driven mindset for data analysis and campaign optimization.

    Knowledge:

    • Understanding of digital marketing trends and best practices.
    • Familiarity with marketing ethics and compliance, including data privacy regulations (e.g., GDPR, CCPA).

    Certifications (Optional but Valuable):

    • Google Ads and Analytics certifications.
    • HubSpot, Marketo, or other marketing automation platform certifications.
    • SEO and content marketing certifications.

    Salary
    N50,000 - N80,000 / month.

     

    How to Apply
    Interested and qualified candidates should forward their CV to: [email protected] using the Job Title as the subject of the email

    Application Deadline 20th December, 2023.

Job Overview

  • Date Posted: Dec 3, 2023
  • Job Location (Country):Nigeria
  • Job Location (State): Oyo
  • Salary Offer: (NGN) 50000 - 80000 / Monthly
  • Application Deadline: Dec 19, 2023
  • Gender: Not required
  • Bachelors
  • Qualification Bachelors
  • Experience: 4 Year
  • Employment Status: Full-time

About the Company

National Electronic Labour Exchange
  • Company Name: National Electronic Labour Exchange
  • Address:Central Business District
  • Website:https://www.nelex.gov.ng
  • Email:[email protected]