Responsibilities

• Key Responsibilities

  • Develop and implement comprehensive business development and sales strategies to drive revenue growth across all business units, including QSR outlets, fine dining, event catering, and pastry brands.
  • Identify, pursue, and secure new clients, strategic partnerships, and bulk buyers to expand market reach and increase sales.
  • Build, nurture, and maintain strong relationships with clients, vendors, and institutional buyers to maximize repeat business and client retention.
  • Lead the preparation and presentation of tailored proposals, pitches, and sales materials to effectively close deals across different customer segments.
  • Develop sales forecasts, budgets, and performance reports to guide business decisions and inform executive management.
  • Represent the company at industry events, tastings, exhibitions, and client meetings to strengthen brand visibility and generate new business leads.
  • Drive cross-selling opportunities by leveraging synergies across QSR, fine dining, event catering, and pastry brands to maximize overall group revenue.
  • Train, mentor, and provide direction to sales teams or associates where necessary to ensure alignment with business objectives and sales targets.
  • Identify potential gaps in the sales pipeline and proactively implement solutions to prevent missed revenue opportunities.
  • Oversee, track, and analyze sales performance across all channels: in-store, online, events, bulk orders, and implement measures to achieve and exceed sales targets.
  • Collaborate closely with marketing and brand teams to develop campaigns that directly support sales goals and drive customer acquisition.
  • Conduct market research, monitor industry trends, analyze competitor activity, and adjust strategies to capitalize on emerging opportunities.
  • Contribute to pricing, promotional strategies, and product placement decisions that enhance competitiveness and profitability.