Responsibilities

• Key Responsibilities
  Campaign Management:

  • Develop and manage digital marketing campaigns.
  • Plan and manage social media platforms.
  • Create anticipation around weekly live draws and increase visibility.
  • Execute SMS marketing campaigns to engage and retain players/customers
  • Create and execute email-based marketing campaigns.
  • Manage PPC campaigns on various platforms including Google Ads, Meta Ads, and Medium.

  Content Creation and Optimization:

  • Develop compelling visual content for online campaigns.
  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, and Google My Business.
  • Contribute to the company’s medium blog for on-page and off-page optimization.
  • Write compelling and engaging copy for various digital marketing materials.
  • Using UX writing skills to improve user experience by providing precise and concise copy that guides users through our products.
  • Edit and post content, videos, graphics, and images on online sites.
  • Write Scripts for publications, and content calendars.

  SEO and Website Management:

  • Work on SEO (Search Engine Optimization) of website pages.
  • Track website traffic flow and provide internal reports regularly.
  • Optimize website performance to improve user experience and drive lead generation.
  • Conduct on-site and off-site analysis of players/customers across various platforms.

  Partnership & Relationship Building:

  • Identify and develop strategic partnerships with media outlets, influencers, and relevant organizations.
  • Create a social media marketing strategy and campaign by developing content ideas, budget planning, and implementation schedules.
  • Promote the brand’s products and services on various social media channels.
  • Optimize company pages with each social media platform to increase content visibility.
  • Secure mutually beneficial partnerships and maintain strong connections with partners.
  • Social Media and Community Engagement:
  • Manage the social media community and engage with the audience.

  Data Analysis and Reporting:

  • Prepare accurate reports on marketing campaign performance.
  • Evaluate important metrics that affect website traffic, service quotas, and target audience.
  • Measure site traffic, identify and evaluate new technologies, and optimize marketing campaigns using web analytics tools.
  • Compile performance reports using Google Analytics.
  • Prepare and present monthly/quarterly reports to Management.

  Strategic Development:

  • Assist in the formulation of digital marketing strategies to build a lasting digital connection with customers.
  • Brainstorm new and innovative growth strategies with the team.
  • Conduct market research and competitive analysis to identify industry trends and new growth opportunities.