Responsibilities

• Key Responsibilities
  ⁠Brand & Positioning:

  • Own and strengthen Five28’s brand positioning as a premium interior design and property development company.
  • Ensure all brand communication reflects Five28’s standeards.
  • Maintain brand consistency across decks, proposals, presentations and social media platforms.

  HNI & Client-Facing Communication:

  • Develop communication strategies tailored to HNI and UHNI audiences.
  • Handle pitches, and presentations to clients.
  • Review and refine written and visual communication to match the expectations of clients.
  • Understand client psychology and adapt messaging accordingly.

   ⁠Marketing Strategy & Execution:

  • Design and execute a clear marketing strategy aligned with business growth goals.
  • Oversee digital presence including social media, website content, newsletters, and campaigns, ensuring quality standards are upheld.
  • Work with the social media manager to translate projects into compelling stories and case studies.

   ⁠Public Relations & Partnerships:

  • Manage PR opportunities, brand features, collaborations, and strategic partnerships.
  • Build and maintain relationships with media, industry stakeholders, and relevant platforms.
  • Oversee brand reputation management when needed.

  Team & Vendor Management:

  • Coordinate external vendors such as photographers, videographers, content creators etc. when needed.
  • Review and approve all social media content to ensure they meet Five28 standards.
  • Mentor junior team members or external vendors where applicable.